Granturismo Digital One Off
by Fragment Design
Fragment’s style meets Maserati’s character to give birth to the Ouroboros.
A gnostic and alchemical symbol that expresses the unity of all things, material and spiritual, which never disappear but perpetually change form in an eternal cycle of destruction and re-creation.
A testament of innovation and pushing ideas to the extreme. Fragment Design was invited to create a Digital One Off, in juxtaposition and balance with the light and physical presence of the Prisma and Luce.
From the physical to the digital, the GranTurismo Ouroboros one-off by Fragment is such an exclusive creation that even virtually, there is only one.
Grand touring gone NFT.
A visual and cultural link is created between the first Maserati GranTurismo and its latest iteration, connecting the pinnacle of tech and performance of today with the icon of style that started it all.
"GranTurismo Ouroboros has been conceived as a visual and cultural link between the various eras of Maserati design and the current GranTurismo generation. We worked with Maserati team to connect the pinnacle of tech and performance that they have today with the icons of style that generated and fuelled the myth through the decades”.
Hiroshi Fujiwara
Fragment is a streetwear subculture project founded by the arbiter of cool: Hiroshi Fujiwara. Since the early ’90s, Fujiwara has been sharing his designs with the world, collaborating with the most renowned global maisons.
Hiroshi Fujiwara and the Maserati design teams together, since 2021, deconstruct the essence of the Trident to give life to new masterpieces and unique creations.
